Insurance Journal

Some days, I feel less like the CEO of a web marketing agency and more like a “professional explain-er”, describing the wild, wild web in “closed captioning”-esque manner. I get more social media questions than anything. When I am asked the “what do I do with social media for marketing”? question, I explain that social media is not a tool, but instead, a relationship tool and an interactive Rolodex. Insurance Professionals, Listen Up! Use social media to make, build, sustain and STORE relationships!

As a web marketing agency owner and social media professor, I get a lot of questions like “what the best days of the week to blog?” and “how often should I blog?”. In my expert opinion, the *best* days to blog and best frequency methods are based on a few things:

1. Your web traffic patterns

2. What you need to communicate
3. Media relevancy (buzz)

4. Your audience

Blogging used to be nothing more than a personal diary technology, allowing anyone and everyone to share their thoughts with the web world. However, today, blogging has become the nucleus that launched social media’s success. If it wasn’t for blogs, Facebook, Twitter and YouTube would not have a place in cyberspace.