By 2013, the industry is likely to be in the midst of a relatively hard market and simultaneously a soft economy. This combination is rare in the P&C industry. So what does a SMART agency executive do to take advantage of this unique situation for which most competitors will not pay attention until it is too late? The same strategy that works in a hard market but good economy is not going to work. Neither will the strategy that worked in soft market and poor economy. How do you address the differences with your clients and your carriers? What do your employees need to know? What message do your employees need to communicate? What exactly are your opportunities?

Participants will learn:

• The unique factors that are key to preparing their agencies and their clients for this rare convergence
• How to work with and even select the companies that will make them most successful