Social Media is becoming a more and more powerful tool to help your Web site and business get visibility within search engine results pages. Microsoft’s “Bing” ™ search engine now even includes social signals in personalized search results, allowing searchers to see those pages/sites that their community or network has recommended.

This session will go over the main social media players that can have impact on how you rank within search engines for terms related to your business (either topically or geographically or both). Beyond discovering the value of Twitter and Facebook, we will cover answers to how Blogs and Video Sharing sites like YouTube help, as well as exploring the value of ratings and reviews and if/when they can be incorporated into search result calculations.

Participants in this webinar will learn:

• Social Media Landscape
  
  • Social Media – what qualifies as a community?
  • Blogs
  • Video Sharing Sites
  • Ratings and Reviews
• Search Engine Use of Social Media
  • Why links from Social Media counts as “buzz”
  • Which engines consider signals from social media sites
  • Common misconceptions
• Optimizing Social Media Efforts for Search
  • Topics “worth the time” to mention
  • How to link to your site
  • Establishing 2-way conversations and the search engine value of that tactic