Insurance Journal's Academy of Insurance
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Learn how get your web site to rank well in the “free” results on Google™, Bing™, Yahoo™ and other search engines without paying each time someone clicks.
How can you work towards getting your Web site to rank well in the “free” results on Google™, Bing™, Yahoo™ and other search engines, without paying each time someone clicks? “Search Engine Optimization” is a program which begins by enhancing your Web site in two fundamental ways - structurally and thematically –in order to make your site’s theme(s) clear and appealing to search engines. The ongoing program involves careful measurement of performance and adjustment of ongoing strategy – but most importantly: managing the links pointed to your site from other relevant and respected Web pages on the Internet. Part 1
Will provide an overview of the search engine landscape and their differing results pages, with varied types of content returned. SEO (and Paid Search or “PPC”) are unique forms of marketing because they “pull” people towards your Web site that are already looking for your policies and services. Many other forms of marketing rely on “pushing” enough messages out to qualified segments and hoping to catch a few that happen to be looking for the right thing at the right time. In order to effectively target Web searchers: you have to know what they are looking for. The process known as “keyword research” is likely the most important cornerstone in an SEO strategy, and will be covered in detail in this course.
Participants who attend this webinar will learn:
Participants who attend this webinar will learn about: