Insurance Journal's Academy of Insurance
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Learn strategies to improve how your web site ranks for local searches on Google™, Bing™, and Yahoo™
Web listings have grown into something far more important than just “being in the yellow pages.” Now that search engines like Google™, Bing™, and Yahoo™ incorporate these local results into their main search engines’ returns – not handling the way that your agencies are represented in local listings can mean hundreds and even thousands of lost potential leads.
Many aggregators exist within search results pages already – from “organic” or “free” listings to those identified as “Sponsored” or “Paid Search (PPC)” listings. A lot of these businesses are very effective at harvesting leads and selling them to one or more insurance agents. One way to have to rely less on these it to address your own Web site’s pages and how they are represented within local listings – both on “map” results and even within the organic listings. This course will cover both those areas, and provide tactics and strategies leading to a greater chance of success.
Students who take this class will learn: