Insurance agents are the primary source of sales in the insurance business (even in the age of the Internet). That makes agents the cornerstone of the insurance business. Not only must agents sell they must also maintain and retain their clients. Agents lacking the necessary knowledge and skills do not survive in this highly competitive market.

The adjuster’s role includes, but is not limited to investigating claims, negotiating settlements and authorizing payments to claimants. They must determine whether the customer’s insurance policy covers the loss and how much of the loss is covered. They must make fair and accurate estimates of covered damages while working within the parameters and continuous time demands set by their company- all of this while providing good customer service to help agents retain their business.

Without the agent there would be no business, no policies sold to customers and no need for an adjuster. Without the adjuster, the agent would not have the means and ability to handle the claims presented by his customers. Without customers there would be no need for the agent or adjuster.

Obviously, then, each roll in the insurance claims transaction is dependent upon the other; it is imperative a strong working relationship, beneficial to all parties, be established. Understanding how the survival of the agent and the adjuster rolls is reflected in the success of the insurance industry will enable you to begin an agent and adjuster advocacy program that can be measured in productivity, customer satisfaction, and growth.

Participants of this webinar will learn:

• The importance of a healthy Agent/Adjuster
• Productivity and Customer Satisfaction Measurement tools
• How to start an Adjuster Advocacy Program