You run a top notch agency; going the extra mile for customers. But are you able to communicate your quality to the outside world? You may ask, “What’s the best way for me to communicate my value? How can I differentiate my agency from the competition? What’s the most effective way to position my agency?” If you are asking these questions, this two-part class is for you.

In this course, Bill Whitley, a communications expert, will teach you how to craft a marketing message that will quickly position your agency as the trusted advisor that customers will naturally gravitate to. Best of all, Whitley teaches you and your team how to effortlessly deliver this messaging to prospects.

Participants in this series learn how to:

• Immediately position your agency as a trusted advisor and valuable risk manager
• Create a Client Attraction Conversation that is easy to deliver
• Develop a Client Attraction Story that effortlessly communicates your value
• Use these two powerful tools to create Authentic Enthusiasm
• Transition from selling to helping, the most powerful position in sales

Homework: Following the first class, students will be asked to develop their unique client attraction story. These stories will be submitted to Bill for use as coaching tools during the second class.

Students will learn:

• How to make a good story great
• How to start their story
• How to conclude their story and make it more actionable