Value Added Services (VAS) is not a new concept for most agencies. Moving beyond price into a more compelling conversation starts for most property and casualty agencies by offering a unique service or product the client couldn't get from the broker next door. The goal of Value Added Services is differentiation, but how do you know if your VAS products are different from the rest of the market? In this course "How Agencies Are Redefining Value Added Services" we'll take a look at subtle shifts in the market regarding marketing, claims and loss control staffing. While on the surface positions can look the same from one agency to another we'll find that its department structure and utilization in the sales process that makes all the difference in the impact VAS makes.

Course attendees can expect to take away:

• An outline of the three core Value Added Services (marketing, claims and loss control)
• A look at these departments as represented "then" and "now"
• Sample position descriptions and qualification criteria for the most highly recruited professionals in these disciplines
• Salary information to competitively attract and retain VAS specialists