Social networking is expanding rapidly and agents are encouraged by everyone around to jump in or miss the boat. At the same time the rapid evolution of the technology and vast seemingly instantaneous dispersal of information can leave the agency subject to new and unknown issues affecting errors and omissions.

Objectives:

• Social networking? You mean there is "nonsocial" networking?
• How typical online actions create E&O - and how to avoid/minimize it
• Online advertising, and why you should care if they are reading it in Bangkok (or the next state)
• Content, content, content, right? But how is original different from borrowed or bought?
• You love referrals - but be careful putting them online
• Why you shouldn't have an online E&O strategy (hint: this is a trick question)

Participants will learn:

• The current state of social networking issues
• The parallels between current "offline" E&O practices and those needed for online actions
• Recommendations for next steps