Insurance Journal's Academy of Insurance

Insurance Journal

You have no items in your shopping cart.

Two ways to register

1. Buy the single session!

2. Become a member

just $279

Become a Member

With membership you'll gain:
  • FREE access to 40+ live classes over the next year!
  • Unlimited access to 200+ on-demand courses in our library.
  • PLUS exclusive coverage skills tests, Q+A sessions w/instructors, discounts on our conferences and more!

Members

Sign in to access this session and all materials.

How Content Marketing Can Put Your Business on the Map

How Content Marketing Can Put Your Business on the Map

Double click on above image to view full picture

Zoom Out
Zoom In

Quick Overview

The goal of this webinar is to learn how investing in social media content that drives website traffic is the key to marketing success and discover how to develop that content.

$129.00
Add Items to Cart Add to Cart
Duration 1 hour
Location Online Webinar
Formats On-Demand
Instructor Nancy GermondNancy Germond

Marketing your business, whether you are an insurance agent, a consultant to the industry, or a major carrier, can be a frustrating endeavor. Experts who sell search engine optimization (SEO) packages and promise over-the-top results bombard today’s insurance professionals, yet they rarely provide what they promise. What is the solution? Content marketing – a strategic approach to provide valuable, relevant and highly searchable web content – can make the difference between your agency appearing on page one of Google or being buried in the weeds on page 10.

The vast majority of marketing experts recommend using content marketing to drive organic search and increase profits. We will start with the basics of SEO from keyword searches to more complex explanations of what Google is really seeking to help you discover how you can develop insurance content that sells. 

The goal of this webinar is to learn how investing in social media content that drives website traffic is the key to marketing success and discover how to develop that content.

Course Objectives:

  • Learn why giving away your knowledge with good content sells
  • Keywords –keys to successful content building that will set your business apart from your competitors
  • Discover distribution channels for your content
  • Learn how often should you should post
  • Discover where to get good content and how to avoid infringing on copyrights
  • How to build an audience that will return to your site
  • Determine when it’s time to hire a marketing consultant
  • Obtain a fool-proof content marketing calendar to keep your content on track
$129.00
Add Items to Cart Add to Cart