Commercial insurance agents are experiencing increasing difficulty gaining access and securing first appointments with decision makers.  Business owners and officers are avoiding the typical messages from agents, because they are usually overwhelmed, time starved, distracted, and rarely hear anything new or different. However, a leading with workers' compensation approach has proven to reduce the anxiety of weak pipelines and failure to meet or exceed production goals.

In this webinar participants will learn:

• Why leading with work comp is so effective;
• The type and timing of messages that increase first appointments;
• How to differentiate from your competitors and "pique curiosity;"
• Risks and threats to employers that are off their radar screen; and
• Work comp risks that can "pierce the corporate veil" and put their personal assets in jeopardy.

You may have heard that, "work comp is work comp, and all you can do is get the best price."  Nothing could be further from the truth.  Register for this webinar and gain insights from a former agent who successfully led with workers' compensation for over 25 years.  Hear from the originator, not the imitators.