Insurance Journal's Academy of Insurance

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It's Not Enough to Just Check the Digital Box

It's Not Enough to Just Check the Digital Box

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Quick Overview

As agency management standards have evolved over the years, so, too, have the rules changed for customer-facing digital tools.

$129.00

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Duration 1 hour
Location Online Webinar
Formats On-Demand
Instructor Tom WetzelTom Wetzel

There was a time when most any agency website was acceptable and posting an insurance pitch once a week on Facebook was fine, assuming you used social media at all.  That’s all changed.  As agency management standards have evolved over the years, so, too, have the rules changed for customer-facing digital tools.  Technology has trashed the rule book, insurance buyers demand more from their customer experience and agents must adapt -- or else.

In this course agents will learn:

  • What insurance buyers, both personal and commercial, want now from agents in digital form
  • Why the agent’s value proposition extends well beyond insurance products and traditional customer service
  • How agents lose business due to digital deficiencies and what clients don’t tell you
  • How Facebook and Google have changed the rules of engagement
  • The six digital benchmarks agencies need to follow

 

$129.00
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