Tom Wetzel
Tom Wetzel, industry journalist and digital marketing consultant for independent agents, started with the Insurance Information Institute and later then headed a state association of insurers. He worked for several major public relations agencies, developing campaigns for companies and associations, including the Society of CPCU. He is a frequent contributor to major insurance publications, served as the social media columnist for Rough Notes and now writes a column for agents in the Insurance Journal called “Tech Talk.” His consulting firm has helped hundreds of agencies with websites, blogging, and social media services. He also stays in touch with agents and companies through his workshops and presentations, his blog “The Good Risk,” as a participant through many social media groups, as moderator of “Social Media Management for Insurance Industry” on Facebook and as a member of the Insurance Marketing & Communications Association (IMCA). He has presented hundreds of presentations over the years to national and state agent associations and clusters.
Artificial Intelligence and Insurance Agents - Panic or Promise?
Everyone is hearing about AI these days, but what does it really mean? More importantly, what does it mean to the insurance agent who is trying to serve clients, build a book of business, and navigate sweeping technological change? Join us as our resident tech expert, Tom Wetzel brings this new session to us.
Digital Marketing: The Old Techniques Don't Work As They Used To
Digital marketing is a moving target of online options for agencies. Do you write a blog? Do you try and get prospect emails? Join us as Tom Wetzel, our dean of technologies, brings us this timely session.
The War of Cybercrime Just Got Tougher: How You Must Fight it More Effectively
It's only a matter of time. Even smaller entities have a risk of being targeted for cybercrime. Join us as Tom Wetzel brings us this timely and critical session.
The War on Cybercrime: How You Must Wage It and Help Your Clients
Cybercrime occurs every day and insurance professionals need to protect themselves from it and need to be able to help their clients protect themselves, too. Join us as Tom Wetzel brings this important session to us.
The Interactive Website: You Won't Recognize Yours in Two Years
Do you know what your clients want in your website? Does it matter? After all, it's your website, right? Why think about what the customer wants to see? Join us for this session and Tom Wetzel will help you to understand why the customer's needs really matter more than you think.
Agency Data Security: Understanding Your Exposure and Mitigating the Risk
Cyber threats are everywhere and growing. Your clients are concerned about their data and if they aren't you should be. Join us as Tom Wetzel helps us to understand the need for tighter data security.
Delivering the Digital Experience Customers Now Demand Post-Pandemic
Your clients want to be able to reach you anytime. They don't want to call you or stop by your office and if there is no one available during lunch, you might as well forget keeping their business.
Join us as Tom Wetzel helps us to understand the digital experience that your clients are looking for and that you need to create for them.
Protecting Your Data is Critical to Survival and It Just Became Harder
Software, apps and websites all collect data on their users and that data is often shared, reshared and monetized and pose serious risks for agents. More and more states are adopting newer, stricter regulations for both insurers and agents about data security and insurers are renegotiating agency contracts to strengthen oversight and transparency. Consumers are also growing uneasy about how their data is being used. Join us as Tom Wetzel helps us to understand why we need to protect our customers' data and how we can do it.
Time's Up: Rethinking Customer Experience
There was a time when having a digital presence meant that you had at least slapped a simple website online.
It doesn't work that way anymore. Your customers today are used to instant communication through apps and by text with several different businesses and they expect that from you.
Join Tom as he helps us to navigate these customer expectations and how we can best meet those needs without breaking our budgets.
The Digital Race: Requirements for Risk Averse Transformation
If we haven't made an investment in digital customer experience tools, we are already behind and it's time to catch up. Join us as Tom Wetzel leads us down the path of creating the best digital tools for our customers with a minimum of risk.