Tom Wetzel
Tom Wetzel, industry journalist and digital marketing consultant for independent agents, started with the Insurance Information Institute and later then headed a state association of insurers. He worked for several major public relations agencies, developing campaigns for companies and associations, including the Society of CPCU. He is a frequent contributor to major insurance publications, served as the social media columnist for Rough Notes and now writes a column for agents in the Insurance Journal called “Tech Talk.” His consulting firm has helped hundreds of agencies with websites, blogging, and social media services. He also stays in touch with agents and companies through his workshops and presentations, his blog “The Good Risk,” as a participant through many social media groups, as moderator of “Social Media Management for Insurance Industry” on Facebook and as a member of the Insurance Marketing & Communications Association (IMCA). He has presented hundreds of presentations over the years to national and state agent associations and clusters.
Rating AI Tools: Balancing Functionality and Security
Our Tech Expert, Tom Wetzel, is bringing us this new session. It's all about looking at the online tools that we're all using and determining which ones might make us more vulnerable to cyberattacks.
A Two-Edged Sword: How Agencies Must Navigate AI and Cybercrime in 2025
AI is being used by cybercriminals to make their work of stealing from people more efficient. The AI generates text messages and emails. It initiates chats and phone calls. Agencies are potential targets of these same criminals. Join us as our resident expert, Tom Wetzel brings his take on how to safeguard yourself, your business, and your clients from AI generated cybercrime.
Digital Marketing and AI
AI, generational changes, and time are all telling us that what worked in marketing 10 years ago may not resonate with today's buyers. Join us as Academy expert on all things digital, Tom Wetzel as he helps us to understand what's working, what's not, and what we can do about it when it comes to digital marketing.
AI and Cybercrime: The Tight Bond That Can Sabotage Agencies and Policyholders
It seems like everyone is using AI for different purposes. People are even using AI tools for dark purposes, including automating cyber attacks that everyone should be watching for. That's why we have our resident AI expert, Tom Wetzel bringing us this timely session all about this growing threat.
Artificial Intelligence and Insurance Agents - Panic or Promise Revised?
Generative AI applications are making many tasks easier while at the same time creating uncertainty. This session is designed to help relieve some of that uncertainty. Join us as Tom Wetzel breaks down how we can use current generative AI tools to better serve our customers.
Digital Marketing: The Old Techniques Don't Work As They Used To
Digital marketing is a moving target of online options for agencies. Do you write a blog? Do you try and get prospect emails? Join us as Tom Wetzel, our dean of technologies, brings us this timely session.
The War of Cybercrime Just Got Tougher: How You Must Fight it More Effectively
It's only a matter of time. Even smaller entities have a risk of being targeted for cybercrime. Join us as Tom Wetzel brings us this timely and critical session.
The War on Cybercrime: How You Must Wage It and Help Your Clients
Cybercrime occurs every day and insurance professionals need to protect themselves from it and need to be able to help their clients protect themselves, too. Join us as Tom Wetzel brings this important session to us.
The Interactive Website: You Won't Recognize Yours in Two Years
Do you know what your clients want in your website? Does it matter? After all, it's your website, right? Why think about what the customer wants to see? Join us for this session and Tom Wetzel will help you to understand why the customer's needs really matter more than you think.
Agency Data Security: Understanding Your Exposure and Mitigating the Risk
Cyber threats are everywhere and growing. Your clients are concerned about their data and if they aren't you should be. Join us as Tom Wetzel helps us to understand the need for tighter data security.