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Kevin McKenna

Kevin McKenna

Kevin McKenna joined RPM Direct in 2014. Over the course of his 16-year digital marketing career, Mr. McKenna has helped some of America’s most successful financial services companies develop effective Internet-based direct marketing programs. He has worked with an impressive list of companies including Mutual of Omaha, Prudential Financial, Mass Mutual, AIG, AEGON, and Globe Life. Before joining RPM Direct, Mr. McKenna founded JCG New Media, a digital solutions company serving the insurance and financial services sectors. Prior to this, he was founder and CEO of The Credo Group, a pioneer in the digital sale of financial services products. He managed Credo until its sale to Tranzact in 2006. Prior to that, Mr. McKenna served as the CEO of DiMark, a Harte-Hanks Company, and grew that company to become the sixth largest direct marketing advertising agency in the United States. Mr. McKenna holds a B.S.B.A in Business Administration from Georgetown University.

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Measuring Risk in Digital Marketing Campaigns

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While lead quality is the primary obstacle to closing these digital leads and managing underwriting risk, current regulations prevent insurers from using the same strategy online as was used for offline channels.

Attend Live June 14, 2018

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