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Marty Thomas

Marty Thomas

Marty Thomas is a Senior Vice President at RPM Direct, a highly-specialized targeting firm. RPM Direct develops target marketing programs for clients, which integrate multi-dimensional scoring models into a measure of lifetime value for each prospect. As the leading provider of outsourced targeting solutions for the direct insurance industry, RPM Direct specializes in launching companies into the direct marketing insurance business. RPM Direct is a wholly-owned subsidiary of EXL Service, Inc. Marty has more than 25 years of experience in financial services, managing targeting, modeling, and analytic processes. His work has focused on the development of CRM applications of Decision Sciences and analytic product development. At RPM, Marty developed machine learning capabilities, proprietary multi-channel targeting strategies, and RPM’s proprietary non-credit risk scores. Prior to joining RPM, Marty was President of Penn Data Mining, LLC, an analytic consulting firm. Previously, he was Vice President of Decision Sciences for Advanta Corporation. In his role at these companies, Marty managed helped to develop successful Direct Marketing programs in the credit card, insurance, and mortgage industries. He began his career at Drexel University, where he was an Executive in Residence and Associate Professor in the Bennett S. LeBow College of Business. He has published articles in academic and trade journals and is the author of the book Hedging Instruments and Risk Management (McGraw-Hill, 2005). Marty holds a Ph.D. from Penn State University and the Chartered Financial Analyst® designation.

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Measuring Risk in Digital Marketing Campaigns

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While lead quality is the primary obstacle to closing these digital leads and managing underwriting risk, current regulations prevent insurers from using the same strategy online as was used for offline channels.

Attend Live June 14, 2018

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