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Tom Wetzel

Tom Wetzel

Tom Wetzel, industry journalist and digital marketing consultant for independent agents, started with the Insurance Information Institute and later then headed a state association of insurers. He worked for several major public relations agencies, developing campaigns for companies and associations, including the Society of CPCU. He is a frequent contributor to major insurance publications, served as the social media columnist for Rough Notes and now writes a column for agents in the Insurance Journal called “Tech Talk.”   His consulting firm has helped hundreds of agencies with websites, blogging, and social media services.  He also stays in touch with agents and companies through his workshops and presentations, his blog “The Good Risk,” as a participant through many social media groups, as moderator of “Social Media Management for Insurance Industry” on Facebook and as a member of the Insurance Marketing & Communications Association (IMCA).   He has presented hundreds of presentations over the years to national and state agent associations and clusters.

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It's Not Enough to Just Check the Digital Box

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As agency management standards have evolved over the years, so, too, have the rules changed for customer-facing digital tools.

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The Digital Race: Requirements for Risk Averse Transformation

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If we haven't made an investment in digital customer experience tools, we are already behind and it's time to catch up. Join us as Tom Wetzel leads us down the path of creating the best digital tools for our customers with a minimum of risk.

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Time's Up: Rethinking Customer Experience

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There was a time when having a digital presence meant that you had at least slapped a simple website online.


It doesn't work that way anymore. Your customers today are used to instant communication through apps and by text with several different businesses and they expect that from you.


Join Tom as he helps us to navigate these customer expectations and how we can best meet those needs without breaking our budgets.

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Protecting Your Data is Critical to Survival and It Just Became Harder

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Software, apps and websites all collect data on their users and that data is often shared, reshared and monetized and pose serious risks for agents. More and more states are adopting newer, stricter regulations for both insurers and agents about data security and insurers are renegotiating agency contracts to strengthen oversight and transparency. Consumers are also growing uneasy about how their data is being used. Join us as Tom Wetzel helps us to understand why we need to protect our customers' data and how we can do it.

Attend Live June 18, 2020

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